Types of Production: Music Videos

Types of Production: Music Videos

A music video is a short film where moving images are editing together to accompany a song, most music videos are made to promote the musical artist behind the song, market their work and boost sales of their recording. the medium first became mainstream in the 8o's, when MTV built their programme around the concept of a continuous stream of music videos. Music videos use a wide range of styles borrowing from pre-existing moving image mediums like animation, live action filming, documentaries , and non narrative texts. Some music videos employ a combination of stylistic techniques from different mediums such as animation and live action for example 'Eye of the Storm' by Lovett. Many music video do not use image to directly interpret song's lyrics, and some are simply a filmed version of a live performance.

Brief Analysis of 'Die Another Day'- Music Video

Brief Analysis of 'Die Another Day'- Music Video

Cinematography-

Panning shot during the fight scene, high angle of her on the floor, slow motion of evil half dying

Mise-en-scene-

Costume- light and dark of the same costume, good/evil. Soldiers uniforms. 

Setting- In an interrogation room switching between a dream world (good/evil)

Editing-

dissolve between torture scene and fight scene, slow motion of the window breaking, fast paced cutting, finishes with a fade to black

Sound-

Only the music from the song

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For the costumes in the video during the real world the interrogators were wearing soldiers uniforms, and in the dream world the two different costumes of black and white showed good and evil fighting. The setting of the video was of a person being interrogated and tortured and the real world switching to a dream world of good and evil fighting. 

The video had a lot of fast paced cutting between shots it also had slow motion when the window in the real world was smashed.

Media Language - Music Videos

Media Language - Music Videos

There are four main areas of media language, they are:

Cinematography,

Mise-en-scene,

Editing,

Sound.

Cinematography refers to the use of a camera, the different movements of a camera are Tilt (pivoting up and down), Crane (moving up and down), Pan (pivoting left and right), and Track (moving forward and  back, left and right). There are two different types of angle, High Angle (looking down) and Low Angle (looking up).

Mise-en-scene refers to everything in the frame, C.L.A.M.P.S. is an easy way to remember.

Costume, Lighting, Actors, Make-up, Props and Setting (C.L.A.M.P.S.)

Pans Labyrinth:- 

Costume- WWII Soldier wear.

Lighting- Bright, Daytime- Noon, sun high in the sky.

Actors- Serious attitude, upset about an attack on his train.

Make-up- Lack there of.

Props- A broken train with construction equipment.

Editing is the method of construction, and the style, pace and techniques in which a film is made (Audio /Visual Media). Four major techniques in editing are Cut, Fade, Dissolve and Pace.

Sound has two categories, Diegetic sounds from the world of the film and characters (natural sounds) and Non-Diegetic sound that only the audience can hear and the characters can not hear (Soundtrack).