Types of Production: Music Videos
A music video is a short film where moving images are editing together to accompany a song, most music videos are made to promote the musical artist behind the song, market their work and boost sales of their recording. the medium first became mainstream in the 8o's, when MTV built their programme around the concept of a continuous stream of music videos. Music videos use a wide range of styles borrowing from pre-existing moving image mediums like animation, live action filming, documentaries , and non narrative texts. Some music videos employ a combination of stylistic techniques from different mediums such as animation and live action for example 'Eye of the Storm' by Lovett. Many music video do not use image to directly interpret song's lyrics, and some are simply a filmed version of a live performance.
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